1 rich Libsyn https://www.libsyn.com 90 600 Health communication only works when it actually communicates. Too often, the messages people most need to act on are buried under jargon, packaging, or assumptions about who's reading them. Allison Wakin works at the intersection of clarity and care. In this episode she breaks down why accessible health messaging matters more than persuasion, and what gets lost when public health forgets its audience. Allison reflects on her work [add specifics: her role, her area of focus, a moment where clear communication made a measurable difference] and what she'd want every student of communication to understand about audiences who are stressed, sick, or simply tired. We talk about the difference between informing and connecting, why empathy is a research method, and what it takes to write something that reads like it was meant for one specific reader. Watch on YouTube, listen on your favorite podcast app, and subscribe to Comm in Ten. Once a Maverick, always a Maverick. &amp;nbsp; Subscribe:&amp;nbsp; https://www.youtube.com/@UNOSchoolofComm Listen anywhere: https://mavradio.fm/podcasts UNO School of Communication: https://www.unomaha.edu/college-of-communication-fine-arts-and-media/communication/index.php Follow us: https://www.facebook.com/CommUNO/ https://www.instagram.com/uno_schoolofcomm/ #CommInTen #HealthCommunication #UNOCommunication #Mavericks MavRadio.FM Podcast http://mavradio.libsyn.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41525200/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/87A93A/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/202593070