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  <title>G2 CEO Godard Abel on AI, AEO, Reviews, and the Future of CPQ Buying</title>
  <description>In this episode of the CPQ Podcast, Frank Sohn speaks with Godard Abel, co-founder and CEO of G2, about how AI, software reviews, and answer engines are changing the way companies evaluate CPQ and enterprise software. Godard shares G2’s key priorities for 2026, including AI transformation, the integration of Gartner Digital Markets, and the growing importance of trusted software review data. With the acquisition of Capterra, Software Advice, and GetApp, G2 now works with more than 6 million reviews and a significantly larger buyer audience. This creates new opportunities for software buyers, CPQ vendors, and AI-driven recommendation engines. The conversation also explores how more CPQ buyers are starting their research journey in tools like ChatGPT, Gemini, and Claude instead of relying only on Google searches, analyst reports, or traditional review sites. Godard explains why Answer Engine Optimization, or AEO, is becoming increasingly important and how it relates to SEO. He also discusses how G2 is optimizing content for both human buyers and AI agents. Frank and Godard also talk about the role of AI in CPQ, including where AI can help with research, software comparison, and decision support, and why human judgment remains important for complex CPQ evaluations. Godard also shares G2’s plans around AI blueprints, AI-enabled software identification, and the future of cross-system automation. Beyond technology, Godard discusses G2’s PEAK values — Performance, Entrepreneurship, Authenticity, and Kindness — as well as Pledge 1%, entrepreneurship, and his personal experience completing the Leadville 100 mountain bike race. This episode is especially relevant for CPQ buyers, CPQ vendors, software evaluators, revenue leaders, and anyone interested in how AI is reshaping enterprise software selection.&amp;amp;nbsp;  🔗&amp;amp;nbsp;Learn more about G2 at&amp;amp;nbsp;https://www.g2.com/&amp;amp;nbsp;&amp;amp;nbsp;  📬&amp;amp;nbsp;Contact Godard&amp;amp;nbsp;on LinkedIn at&amp;amp;nbsp;https://www.linkedin.com/in/godardabel/&amp;amp;nbsp; </description>
  <author_name>CPQ Podcast</author_name>
  <author_url>http://www.novuscpq.com</author_url>
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