1 rich Libsyn https://www.libsyn.com 90 600 Jason Zook and his wife Caroline spent eight years building Wandering Aimfully into a coaching program doing over $30,000 a month in recurring revenue. Then they shut it down — on purpose — at the peak. In Part 1 of this conversation, Jason walks Claire through how he and Caroline started working together (it involves lion makeup), the pricing shift that took them from $5K to $30K a month, the &quot;enough number&quot; exercise that's been guiding their business for years, an important apology, and the decision to close it all. This is Part 1 of a two-part conversation. Stay tuned for Part 2, where things get... messier. This Week on the Get Paid Podcast: How Caroline pitched herself into Jason's business (and the lion makeup that started it all) The pricing model shift that more than doubled their recurring revenue and gave them a multi-year run Why they shut down a $30K+/month business at its peak — and the 20-month plan that gave them the runway to do it The &quot;enough number&quot; exercise Jason swears every business owner should do (and the link to his full breakdown) The side project that's quietly done $1.5M while helping course creators earn over $30 million A first taste of Jason and Caroline's experiments in vibe coding — including the $20 pre-launch vote that funded their newest app idea About Jason Zook: Jason Zook has been building businesses online for nearly 20 years. He's the co-founder of Wandering Aimfully (a now-retired coaching program that brought in $2.5M in total revenue) and Teachery, a course platform that's done $1.5M as a side project while helping creators earn over $30 million. Jason and his wife Caroline recently launched two new vibe-coded apps and live in Portugal with their daughter Leon. Mentioned in this podcast: Wandering Aimfully Enough Number breakdown — wanderingaimfully.com/330 Teachery — Jason's course platform - https://www.teachery.co/&amp;nbsp; Now it's time to GET PAID. The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss http://clairepells.libsyn.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41468375/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/ec4b03/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/41468375