1 rich Libsyn https://www.libsyn.com 90 600 Bruce Cleveland, CEO and Founder of Traction Gap Partners and author of Market Engineering, joins John Golden to explain why product engineering is now table stakes and how CEOs can apply a five-tenet discipline — category design, positioning, messaging, storytelling, and thought leadership — to build enduring market leadership. Learn more at https://www.tractiongappartners.com. Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership &amp; More. https://www.salespop.net <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41451090/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/87A93A/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/41451090