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  <title>Buyer Insight: Buyers Are Rational, It’s the Sellers That Aren’t</title>
  <description>This is an Impact Pricing Blog published on March 16, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here:  https://impactpricing.com/blog/buyers-are-rational-its-the-sellers-that-arent/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. &amp;amp;nbsp; Connect with Mark Stiving:  Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/  </description>
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