1 rich Libsyn https://www.libsyn.com 90 600 Episode Description AI can help your team move faster, work smarter, and free up hours of repetitive work… but only if you build the habits, systems, and ownership to actually use it. In this live session from Mentor Table Nashville, Rytis Lauris, co-founder and CEO of Omnisend, shares the six practical lessons his company learned while transforming a 200+ person organization into a more AI-native team. From monthly AI Days and simple point-solution agents to the mindset shift required to “manage” AI assistants, this episode is packed with real-world examples you can bring back to your own business. “AI can really help us to be way more productive and to be better employees, to be better specialists, to be better humans.” – Rytis Lauris If you’ve been wondering how to get your team to move beyond “playing around with ChatGPT” and start using AI to save time, improve processes, and scale smarter, this one is for you. You Will Learn: • Why AI adoption has to be intentional and led from the top down. • How Omnisend uses monthly “AI Days” to help employees build real AI habits. • Why simple point solutions often work better than complex AI agents. • How a sales team built an AI follow-up tool without engineers. • How Omnisend reduced influencer review time from 90 hours to 20 hours per month. • Why AI tools should be treated like products, not one-time projects. • The importance of assigning a human “manager” to each AI agent. • Why AI works best when it improves existing processes instead of creating new work. • How AI can support email, SMS, segmentation, forms, support, and sales workflows. • Why the future belongs to humans who learn how to scale themselves with AI. Links &amp;amp; Resources: Smart Marketer: https://smartmarketer.com/ Smart Marketer Free Trainings &amp;amp; Resources: https://smartmarketer.com/free-resources/ Smart Marketer Agency: https://smartmarketeragency.com/ Mentor Table: https://smartmarketer.com/mentor-table Omnisend Smart Marketer (sponsor): https://smartmarketer.com/omnisend Use code SMART for 50% off your first three months. Time Stamps: 00:00:15 – Welcome: Moving Beyond AI Marketing Tasks 00:01:13 – Sponsor Message: Why Ezra Firestone Uses Omnisend 00:02:39 – John Introduces Omnisend and Rytis Lauris 00:04:16 – Why Becoming AI-Native Isn’t as Simple as Buying Tools 00:06:14 – Lesson 1: AI Does Not Adopt Itself 00:07:18 – How Omnisend Uses Monthly AI Days Across the Company 00:08:19 – The Sales Follow-Up AI Agent That Saves Time After Calls 00:09:30 – Reducing Influencer Review Time from 90 Hours to 20 Hours 00:10:31 – Lesson 2: Complexity Is a Trap 00:12:21 – Why Point Solutions Beat Over-Engineered AI Agents 00:13:24 – Lesson 3: Switch from a Project Mindset to a Product Mindset 00:15:24 – Lesson 4: Iteration Isn’t Sexy, But It’s Inevitable 00:16:24 – Why Every AI Agent Needs a Human Owner 00:17:23 – The AI Voice SDR Example: Smart, Useful, and Still Imperfect 00:19:13 – How Omnisend’s AI Support Agent Resolves 40% of Support Conversations 00:21:19 – Lesson 5: Build on Existing Processes, Don’t Create New Work 00:22:13 – Rytis’ LinkedIn AI Agent Story and Why AI Won’t Create Habits for You 00:23:55 – Omnisend’s Most-Used AI Features: Subject Lines and Preheaders 00:24:47 – AI for Email Copywriting and Segment Building 00:25:58 – AI Form Generation and Giving Customers Control 00:26:48 – Lesson 6: AI Is an Assistant, Not the Enemy 00:28:00 – How Point Solutions Can Free Up 30–40% of Your Time 00:28:45 – Recap: The Six Lessons for Becoming AI-Native 00:30:11 – Special Omnisend Offer for Smart Marketer Listeners 00:30:39 – Closing Thoughts Your Engagement Matters! Thank you for tuning in to the Smart Marketer Podcast! Your support helps us continue bringing you practical marketing strategies, behind-the-scenes systems, and real-world business insights from operators who are doing the work. If you enjoyed this episode: Leave a 5-star review on Apple Podcasts. Share this episode on social media, tag @smartmarketer, and use #WeOutHere. Have feedback or questions? Email us at support@smartmarketer.com. Serve the World Unselfishly and Profit! The Smart Marketer Podcast https://smartmarketer.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41427190/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/41427190