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  <title>Stop Tinkering with Things That Don't Matter</title>
  <description>Advertisers fixate on delivery details like which ads Meta shows, placement distribution, or age skews, but rarely ask the most important question: is this actually a problem tied to bad results? Obsessing over inconsequential quirks almost always leads to unproductive tinkering that destroys consistency. Jon explains why you need to separate real delivery problems from gut-feeling complaints, why micromanaging Meta's optimization usually makes things worse, and how to know when a quirk in delivery actually matters versus when you need to step back and let Meta work. </description>
  <author_name>The Pubcast with Jon Loomer</author_name>
  <author_url>https://pubcast.jonloomer.com/</author_url>
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