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  <title>How Service Businesses Can Stop Losing Skilled Workers</title>
  <description>The skilled labor shortage isn’t just a hiring problem.  It’s a perception problem.  In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ruchir Shah, founder of SkillCat, to discuss why home service companies are struggling to attract and retain skilled workers and what the industry can do about it.  Ruchir shares how his background in workforce training led him to build SkillCat, an online trade training platform helping people transition into HVAC, plumbing, electrical, and appliance repair careers.  If your company struggles with hiring, retention, or technician development, this episode offers a practical look at how the future workforce is changing.  What You Will Learn in This Episode   Why the trades are becoming more attractive to younger generations   How white-collar workers are now transitioning into skilled trades   The real reason people are leaving traditional office jobs   Why many technicians feel more fulfilled than corporate workers   The growing impact of AI on career choices   Why training accessibility is critical for the future of the trades   How online trade training and certifications are changing recruiting   Why mechanical aptitude matters more than experience   The role gamification and microlearning play in technician development   How companies can build better apprenticeship and training programs   Timestamps 00:00 Expanding online trade certifications 04:52 Starting SkillCat to help reskill 06:26 Job security concerns in Savannah 09:43 Switching to a paid model 15:01 Relying on social media sharing 17:05 Emphasizing the importance of networking 20:08 Trades job satisfaction and benefits 22:55 The value of trade jobs 25:58 Returning to familiar industries 31:27 Building trade school courses 32:59 Designing bite-sized, interactive courses Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Ruchir Shah: https://www.linkedin.com/in/ruchir-shah/ SkillCat: https://www.skillcatapp.com Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast  This episode is kindly powered by: UpFrog: upfrog.com&amp;amp;nbsp; MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/&amp;amp;nbsp; Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/&amp;amp;nbsp; Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo&amp;amp;nbsp; &amp;amp;nbsp; </description>
  <author_name>Service Business Mastery for Skilled Trades: HVAC, Plumbing &amp;amp; Electrical Home Service</author_name>
  <author_url>https://www.servicebusinessmastery.com</author_url>
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