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  <title>#53 Why outcome and hindsight bias undermine your impact story</title>
  <description>In this episode, Dr. Selena Fisk explores why perceptions data is essential at the start of any change project. This episode examines how hindsight bias and outcomes bias distort post-change evaluation, and why leaders need baseline feedback from employees, leaders, clients, and other stakeholders to measure change accurately. </description>
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