1 rich Libsyn https://www.libsyn.com 90 600 In this episode of the Measure Success Podcast, Carl sits down with Jason Sherwood, founder of Phase 23, to discuss how businesses can stand out in a crowded market. As AI reshapes search and marketing, many companies struggle to stay visible. Jason explains why strong positioning and clear messaging still matter most. They explore a simple exercise: ask your best customers to describe your company in two words. If the answers are not consistent, your brand lacks clarity. Key takeaways: AI is changing how customers search and find businesses Clear positioning reduces price competition Strong messaging builds trust and drives growth Branding is not design—it is strategy Listen now to learn how to sharpen your message and build a brand that connects. Connect with Jason:&amp;nbsp; LinkedIn https://www.linkedin.com/in/jasonsherwood/&amp;nbsp; Website&amp;nbsp; https://phase23.com/&amp;nbsp; Measure Success Podcast http://measuresuccess.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41338540/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/202085745