1 rich Libsyn https://www.libsyn.com 300 600 How to Use Active Listings in a CMA | Alberta Real Estate Exam Prep When preparing a Comparative Market Analysis (CMA), should you use only sold properties — or do active listings matter too? This is a very common Alberta real estate exam question, and it’s also a real-world conversation you will constantly have with sellers. In this video from The Alberta Real Estate School, we break down: • Why SOLD properties are the foundation of a CMA • Why ACTIVE listings still matter when setting a listing price • How the Principle of Substitution impacts pricing strategy • Why overpriced listings help sell competing homes • How expired listings provide powerful evidence in pricing conversations • What to do when a seller insists on overpricing Here’s the key distinction: ✔ CMA valuation is based primarily on SOLD properties — because those reflect actual market value. ❗ Active listings have asking prices — not sale prices — and may sell for less (or not sell at all). However… When you’re discussing a listing strategy with a seller, you must also review: • Active listings (your competition) • Expired listings (proof of overpricing consequences) If a similar property next door is listed for $50,000 less, buyers will gravitate toward the lower-priced home. According to the Principle of Substitution, buyers choose comparable properties at the lowest price. An overpriced property doesn’t just sit — it helps sell the competition. Understanding this balance is critical for: • Practice of Residential Real Estate • Alberta real estate licensing exams (RECA) • CMA exam questions • Listing presentations • Managing seller expectations • Avoiding long days on market This video also explains how to professionally handle sellers who want to price $100,000 over market value — and how to prepare them for potential price reductions if the property receives no showings or offers. At The Alberta Real Estate School, we don’t just teach theory — we teach how to have these conversations confidently in real transactions. Subscribe for weekly Alberta real estate exam prep and practical listing strategies. Start your career in Real Estate today! Our courses equip you with the skills needed to pass your licensing exam in Alberta. Link in the comments. 💯 We train tomorrow's top Real Estate Agents and Mortgage Associates in Alberta! 🔥 💻: www.albertarealestateschool.com 📞: 587-936-7779 #AlbertaRealEstate #CMA #ComparativeMarketAnalysis #RealEstateExamPrep #RECA #ListingPresentation #RealEstatePricing #PrincipleOfSubstitution #AlbertaRealEstateSchool #NewRealtor Alberta Real Estate Tutor http://albertarealestateschool.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41281135/height/300/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="300" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/41281135