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195: What Got You Here Won't Get You There: Betting on Yourself and Entering Season Two with Ana Escalante Morejon
What does it actually take to go from corporate buyer to founder - in the real, messy, terrifying, and quietly triumphant version of that story? Ana Escalante Morejon is the Miami-based founder behind Btwnthesheets, a genderless wellness and curated brand built on the belief that your customers deserve products with intention and a story behind them. She launched it after a layoff landed two months before her 30th birthday, and what started as an Instagram account in 2020 has become a thoughtfully built brand now entering its second season. In this episode, Ana and host Jessica sit down for the kind of conversation that doesn't get cleaned up for the highlight reel. In this episode, you'll hear: How a corporate layoff during COVID became the exact push Ana needed to stop waiting for the "right" moment Why Ana started Btwnthesheets and what that origin story says about trusting the slow build What it actually felt like to tell people she was starting a business (and why saying it out loud was the scariest decision she made) The moment the startup funds started to dwindle and how Ana managed the fear without letting it make her decisions for her How she navigates creative burnout as a solo founder (and why 24–48 hours of intentional rest is her most reliable reset) The perfectionism she had to unlearn, the student mindset she had to reclaim, and the self-knowledge she didn't expect founding a business to hand her Where Btwnthesheets is going, including international curation, community-driven pop-ups in Miami, and a shift from launches to intentional seasonal assortments Why Btwnthesheets uses the word ritual instead of routine and what that distinction means for how they serve their customer This one is honest, grounded in real experience and it will stay with you. Connect with Ana: Website: btwnthesheets.com Instagram: @btwnthesheets.com TikTok: @gobtwnthesheets Your Resources How Founder-Dependent is Your Business? Take the Quiz 💛 Subscribe, share, and leave a review if this episode resonated with you.
At Home with Founders
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