1 rich Libsyn https://www.libsyn.com 90 600 One of the things I really enjoyed about my conversation with Linda Sansone was the way she thinks beyond the obvious. Most people market a property exactly as it currently exists. Linda looks at the opportunity. At one point in the conversation, she talked about a property with an unbelievable barn. Instead of limiting the marketing to equestrians, she expanded the lens completely. Artists. Car collectors. Anyone looking for a large creative structure. That shift matters. Because the opportunity can often be bigger than the current shape of the home. And honestly, that applies far beyond real estate. Most people communicate too narrowly. Too literally. Too safely. They describe what something is… instead of helping people see what it could become. That’s the difference between information and positioning. And it’s a big reason why some people capture attention while others blend in. The full episode is officially live and there’s a lot in this conversation around communication, storytelling, positioning, and how to think differently in today’s market. We also put together a downloadable checklist inspired by the episode for anyone wanting to apply these ideas to their own content and marketing. You can listen now on Spotify, iTunes, and all major podcast platforms. —David A. Moya Brand Architect | Chief Media Officer The Real Podcast http://videosellsrealestate.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41256940/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/41256940