1 rich Libsyn https://www.libsyn.com 90 600 What actually gets a company from early traction to $10M ARR and beyond? Is it better systems, more capital, stronger operations… or is there something deeper that creates the compounding force behind real scale? &amp;nbsp; In this episode, Eleanor sits down with the founder and CEO of Play Money, Cheryl Kellond, to unpack the real architecture behind scaling. Cheryl shares the behind-the-scenes realities of scaling to $10M ARR, including the founder-led sales grind, the painful operational lessons, and the critical inflection point where founder-driven growth must evolve into scalable systems. Together, they explore why a distinctive voice, thesis development, trust-building, and market-driven positioning are increasingly becoming some of the most valuable compounding assets a founder can build. &amp;nbsp; Grab your Sales Architecture Diagnostic here: https://safimedia.co/sales Watch the full video here: https://youtu.be/yjNCLm-fNwg Get full show notes and more information here:&amp;nbsp;https://safimedia.co/WO100 &amp;nbsp; Woman Owned: The Growth Podcast for Women Entrepreneurs https://safimedia.lpages.co/womanownedpodcast/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41244185/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/201811165