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  <title>Most Branding Is Bullshit</title>
  <description>It is odd to me that a lot of 'branding' conversations are being had by people who really don't understand what branding is. Here's what it isn't: the colors you use, the logo you design, the fonts you love.. Well, let me clarify, if you are a massive success like Coke, 7Up, Geico.. maybe it is, but help me out, tell me Tony Robbins' logo? Gary V? Steve Sapato? Oh yeah, you won't know it because THAT ISN'T WHAT MATTERS! Steve Sapato Seminars .com </description>
  <author_name>Know, Like, and Trust, the podcast where success chases you</author_name>
  <author_url>http://speakertalks.libsyn.com/website</author_url>
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