1 rich Libsyn https://www.libsyn.com 90 600 What does a publisher actually do? And what does it take for a book—or an author—to get a &quot;yes&quot;? This week, host Barb Roose sits down with Mark Rice, publisher and senior marketing director at Kregel Publications, for a candid look at the business of Christian publishing from the inside out. With more than 40 years in publishing, Mark brings a wealth of perspective on what makes books succeed, what separates good publishing from great publishing, and why a well-crafted publishing plan is the foundation for everything. He also shares the story behind two books he's especially proud of—a story that just might give hope to writers who've heard &quot;no&quot; too many times. &amp;nbsp; In this episode you'll learn: Why publishers work from a publishing plan, and what that means for you as an author Why Mark says &quot;publishers don't create demand, we amplify it&quot; The #1 misconception authors have about marketing (hint: it starts way before your launch) What Mark actually looks for in an author's platform—and why big follower counts can be deceiving &amp;nbsp; Mentioned in this episode: · Imagine Heaven by John Burke (Baker Books) · The Nature of Rest by Erin Lynam (Kregel Publications) · Kregel Publications — kregel.com · Books and Such Literary Management — booksandsuch.com &amp;nbsp; Connect with Books and Such: Website: booksandsuch.com Instagram: @booksandsuch Podcast archive: booksandsuch.com/podcast &amp;nbsp; New episodes drop the first Wednesday of every month. &amp;nbsp; Books &amp; Such Literary Management The Podcast https://www.booksandsuch.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41169850/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/41169850