322. Yves Briantais, CMO at Carlsberg: Marketing Fundamentals, Connecting with Consumers, Health Scares, Cultural Adaptation, Generational Changes

1 rich Libsyn https://www.libsyn.com 90 600 322. Yves Briantais, CMO at Carlsberg: Marketing Fundamentals, Connecting with Consumers, Health Scares, Cultural Adaptation, Generational Changes Yves Briantais is the Chief Marketing Officer at Beer Leader Carlsberg. Someone with a unique point of view of marketing and the state of the alcohol category, he joins Christina and Daniel to share how after a long stint at Colgate-Palmolive, he’s re-discovered himself to be successful at the Danish icon. &nbsp; Tune in to hear about: Moving to Carlsberg after nearly two decades at Colgate What Marketing should be like The alcohol category, what’s the gap when connecting with consumers Liverpool FC and sports sponsorships The FMCG Guys https://www.fmcgguys.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41168445/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/201596915