1 rich Libsyn https://www.libsyn.com 90 600 Lightning Round:&amp;nbsp; Top 10 Reasons You Should Use Stories in Sales Question:&amp;nbsp; Johanna from Phoenix &amp;nbsp; &quot;I had a deal I was sure I was going to win — great rapport, multiple meetings, they loved our demo — and then I lost it to a competitor at the last minute. The buyer said the other company just 'felt like a better fit.' What does that even mean, and how do I prevent it from happening again?&quot; Book: The Experience Economy by Pine &amp;amp; Gilmore &amp;nbsp; Sales Logic - Selling Strategies That Work https://saleslogicpodcast.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41149270/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/41149270