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  <title>You're Probably Not Wasting Money on Ads</title>
  <description>Advertisers are quick to shut off ads when results look bad, but poor short-term performance isn't the same as wasted budget. New businesses and first-time advertisers are building awareness and data even when early numbers look awful. Jon explains why overreacting to initial results is usually a mistake, when you're actually wasting money through high volumes of junk traffic or mismatched demographics, and how to diagnose and fix those problems before they spiral. </description>
  <author_name>The Pubcast with Jon Loomer</author_name>
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