1 rich Libsyn https://www.libsyn.com 90 600 May 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Life Time launches Innovation Hub turning select clubs into testing environments for emerging wearables, recovery, nutrition, and AI products with path to network rollout Pickleball Inc. raises $225M at $750M valuation combining pro leagues and media, as pickleball hits 24M US players with tennis at 27.3M and padel 35M globally Crazy Mountain non-alcoholic beer founded by George Clooney raises $15M seed led by CAVU as alcohol consumption declines and NA alternatives gain traction Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co Fitt Insider https://insider.fitt.co <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41148505/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/41148505