1 rich Libsyn https://www.libsyn.com 90 600 In this episode of the Measure Success Podcast, Carl J Cox talks with&amp;nbsp;Alex Smith, founder of&amp;nbsp;Basic Arts&amp;nbsp;and author of&amp;nbsp;No Bullsht Strategy*. They discuss why many companies chase being better when they should focus on being different.&amp;nbsp; Alex explains how businesses can cut through noise, build clear positioning, and create real competitive advantage. He also shares why simple strategy often works better than overcomplicated plans.&amp;nbsp; If you lead a business, manage a team, or want smarter growth decisions, this episode is for you. Listen now and rethink how your company stands out. Connect with Alex:&amp;nbsp; LinkedIn https://www.linkedin.com/in/alex-m-h-smith/&amp;nbsp; Twitter https://x.com/smithesq&amp;nbsp; Book No Bullsh*t Strategy Book Link https://basicarts.org/book/&amp;nbsp; Website https://basicarts.org/ &amp;nbsp; Measure Success Podcast http://measuresuccess.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41145610/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/201543155