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  <title>Cutting through podcast overwhelm with BT Group's Nevra Yagmur</title>
  <description>Drowning in content?&amp;amp;nbsp; Nevra has a solution. With vibe coding and bridging gaps between sources, BT Group's Digital Performance Manager, Nevra Yagmur, shares her &amp;quot;podsome&amp;quot; project. Plus, find out her skills of choice to make it in data driven marketing when depth alone isn't enough and performance stops happening in isolation. </description>
  <author_name>Shiny New Object - a Marketing Podcast</author_name>
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