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  <title>Episode 56: Tech’s Role in Shaping an Iconic Juice Brand with Alexis Parra of Nékter Juice Bar</title>
  <description>      Alexis Parra, Chief Visionary Officer at Nékter Juice Bar, shares how tech is shaping growth for the fast-expanding juice and smoothie brand. She shares how digital channels drive the business, with the app generating about a third of orders and more than half of sales coming from third-party delivery. Parra also covers menu innovation and how travel and life experiences have helped shape her approach to building the brand.        </description>
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