1 rich Libsyn https://www.libsyn.com 90 600 Fifteen years ago, Brian Beckstead and his co-founders ignited a footwear revolution by proving that standard shoes were working against the human body. By engineering the game-changing zero-drop platform and signature wide toe box, they returned running to its natural roots and launched the global powerhouse known as Altra. In this episode of the Athletics Ontario Running Podcast, host John Shep and Brian break down the brand’s relentless entrepreneurial spirit and its deep commitment to the trails, highlighted by Altra’s massive new lead sponsorship of Ontario's own Sulphur Springs Trail Race. Brian shares the strategy behind their intentional growth across Canada and their mission to keep the sport accessible for the next generation of athletes. From hacking shoes at a kitchen table to dominating the road and trail markets, Beckstead’s journey is a masterclass in community-first leadership. This is a high-energy look at a brand that refuses to settle, proving that when you prioritize solving problems over chasing profits, you change the industry forever. And don't forget to check out John's current project Outrun the Darkness Learn more about ALTRA at:&amp;nbsp;https://www.instagram.com/altrarunning/ Register to be an Athletics Ontario member: https://athleticsreg.ca/#!/memberships/athletics-canada-road-trail-membership Check out Hammer Nutrition Canada (and use our special discount code AORP15 at checkout):&amp;nbsp;https://hammernutrition.ca/ Athletics Ontario Running Podcast https://athleticsontariorunning.libsyn.com/site <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41063960/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/201323775