1 rich Libsyn https://www.libsyn.com 90 600 Jacqueline Parisi is the Head of Marketing at Elektra Health and brings over a decade of experience in brand strategy and growth marketing. She kicked off her career as the first U.S. copywriter at HelloFresh before transitioning into the digital health space. She has consulted for Seed to Series C digital health startups like Ophelia, Tend, Local Infusion, and Proper (incubated by Redesign Health). Jacqueline is an alumna of Boston College and NYU. She lives in Brooklyn, New York.&amp;nbsp; What you’ll learn about in this episode: How Elektra Health is redefining women’s healthcare through a virtual, evidence-based model that combines clinical care, coaching, and community support. Jacqueline’s definition of branding and why it’s not just what you say, but what customers experience and believe after interacting with your brand. Jacqueline’s three pillars of a great brand including, consistency across every touchpoint, distinctiveness you can recognize without a logo, and the ability to deliver on your promise every time. Why a bold, positive brand is essential in breaking stigmas, especially in a space like menopause that has been historically overlooked or misrepresented. Why growth and brand-building should never be treated as separate efforts, and how strong branding improves performance marketing efficiency. How to think about measuring brand impact, from cost of acquisition (CAC and branded search to qualitative signals like perception in AI tools and customer feedback. Real-world ways AI is being used today to gain deeper research, social listening, and uncovering customer insights. The emerging trends shaping the future of marketing beyond AI, and why staying close to your customer will always be your biggest advantage. How to balance being critically rigorous and evidence-based while still sounding human, conversational, and actionable in your messaging. What Elektra Health wants to be known for in the next year, including approachability, unbiased care, and a commitment to science-backed outcomes.&amp;nbsp; Additional resources:&amp;nbsp; Jacqueline Parisi on LinkedIn Elektra Health’s Website Josh Dougherty on LinkedIn Josh Dougherty’s speaking site A Brave New’s Website &amp;nbsp; A Brave New Podcast http://abravenew.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41052220/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/41052220