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204 Podcast Guesting Is the Ultimate One-to-Many Strategy (Here’s How to Make It Work for You) with Christina Lenkowski
Manny and Christina conducted a pre-show discussion for an upcoming podcast interview about podcast guesting for lead generation. Christina confirmed she would be discussing how podcast publicity can bring in leads and customers, and mentioned she has a special gift offer of a six-part private podcast. They discussed technical setup preferences, with Christina requesting to remain on video, and agreed to address the question about defining publicity early in the interview. The show was set to begin with Manny introducing Christina and providing background information about her expertise in podcast publicity. Career Pivot to Podcast Marketing Christina shared her career journey, starting with PR work at Dark Horse Comics and later representing clients like Cirque du Soleil. She explained how becoming a mother led her to seek part-time work, which eventually led to freelance work and creating an online course for tourism PR. Christina described how she successfully pivoted her business strategy by pitching herself on relevant podcasts rather than following traditional marketing advice, which significantly improved her course sales and consulting opportunities. She launched her agency in 2020 after making this strategic shift to podcast marketing. Publicity Strategy for Business Growth Christina explained her definition of publicity as one of three marketing pillars, distinct from owned and paid media, and discussed how many online entrepreneurs overlook this approach due to lack of control. She described her client base as approximately 50-50 between men and women, with a focus on helping businesses expand beyond referral-only and paid advertising models by reaching clients where they already pay attention, such as on podcasts. Christina outlined her service process, which begins with a messaging session to clarify target audiences and key talking points, followed by ongoing podcast research and pitching, including a unique guarantee on bookings. Podcast PR Strategy and Guarantees Christina explained how her podcast PR agency guarantees clients will be booked on 24 podcasts per year, which is possible due to the abundance of podcast opportunities compared to traditional PR methods. She shared an example of working with a fiction incubator client, where she identified and successfully targeted doctors, lawyers, and therapists as additional audience segments beyond the client's initial target of writers and creative professionals. Podcast Strategy and Content Creation Christina discussed how her company typically helps clients explore new pathways and strategies for podcast appearances, often suggesting targeted approaches across different show types. She explained that while they don't use AI for pitching, they leverage it for research and content creation, particularly in generating multiple pieces of content from a single podcast interview. Christina noted that most podcast appearances result in both audio and video formats, with the video being particularly valuable for creating social media snippets and website content. Podcast Booking Services Discussion Christina discussed her podcast booking services, emphasizing her industry reputation, personalized service, and guarantee of show quality. She addressed Manny's concerns about comfort in video and audio environments, explaining that nervousness is common for first-time podcast guests and offering one-on-one coaching to help clients prepare. Christina encouraged listeners, especially introverts, to overcome their fears, noting that podcast interviews are essentially one-on-one conversations where guests can ask for re-recordings if needed. She provided contact information for potential clients to learn more about her services and connect with her on LinkedIn or Instagram. ·       Website: https://www.publicityxchristina.com/ ·       Instagram: https://www.instagram.com/publicityxchristina/ ·       Facebook: https://www.facebook.com/publicityxchristina  Link to your special gift offer: Christina's 6-Part Private Podcast Series! ·       Gift for the audience: http://www.publicitypodcast.com/   Manny@mannynowak.com https://covertleadershiptraining.com/ https://coachmanny.com/  
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
http://targetedleadgeneration.libsyn.com/podcast
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