1 rich Libsyn https://www.libsyn.com 90 600 Your team isn’t resisting change the way you think they are. In this episode of WholeCEO with Lisa G, Dr. Irena O’Brien breaks down the neuroscience behind why people fail to follow through—even when they know exactly what to do. If you’ve ever felt frustrated by a team that “gets it” but doesn’t execute, this conversation will challenge everything you assume about motivation, accountability, and leadership. We go beyond surface-level advice and into what’s actually happening inside the brain: Why “lack of motivation” is often a misdiagnosis What’s really driving resistance to change at a neurological level Why willpower isn’t the lever you should be pulling And what leaders should focus on instead to create real, lasting behavior change Dr. O’Brien also shares a practical, immediately applicable shift that CEOs and senior leaders can use to start working with the brain—not against it—so change actually sticks. If you’re leading a team, scaling a business, or trying to create consistent execution, this episode will give you a completely different lens on performance and behavior. 🎯 Key Questions Answered: What’s happening in the brain when someone knows what to do—but still doesn’t do it? If willpower isn’t the answer, what should leaders focus on instead? What’s one practical action you can take today to drive better follow-through? Subscribe for more conversations on leadership, performance, and building a business that doesn’t depend entirely on you. WholeCEO With Lisa G Podcast https://lisagfitness.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41029275/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/201237920