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  <title>Frank Forte Quite NYC Investment Banking to Build Something True to his Jersey Roots</title>
  <description>I sit down with Frank Forte, Partner at Lucern Capital Partners, for a masterclass in consolidating the fragmented small bay industrial market  . Frank has spent the last decade moving from high-level institutional banking to active ownership, raising over $100 million in equity and delivering project IRRs that most pro-formas wouldn't dare to show  .  We discuss the stark reality of the 2026 real estate market—what Frank calls a &amp;quot;long winter&amp;quot; for multifamily and storage—and why he believes the &amp;quot;middle 80%&amp;quot; of a deal (the operations) is where true wealth is created  . From towing 85 cars off a distressed Charlotte site to helping small business owners find stability through five-year leases, Frank’s approach is a blend of hard-nosed Jersey grit and sophisticated financial underwriting  .  Key Takeaways from this Episode:  Contenders vs. Pretenders: Why you need to peel back the onion on who is actually owning and operating assets versus just posting on LinkedIn  .  The Insulation of NNN: How small bay industrial protects landlords from the &amp;quot;pound of flesh&amp;quot; tax assessors are taking from residential and multifamily owners  .  Unlocking &amp;quot;Tetris&amp;quot; Value: Creative ways to move tenants within a park to mark rents to market without losing occupancy  .  The &amp;quot;Humble Rebel&amp;quot; Mindset: Why hungry entrepreneurs and small business owners make the best tenants  .  Global Economics: What a 90% tax rate in France can teach U.S. business owners about corporate structure and the ability to exit  .  If you are a real estate professional looking for the &amp;quot;storm clouds to clear,&amp;quot; Frank’s insights on finding and fixing distressed industrial assets are essential listening  .  Connect with Thaddeus Campbell (S3 Partners):  Email: thaddeus@s3.partners  LinkedIn: https://www.linkedin.com/in/itsthadcampbell/    Connect with Frank Forte (Lucern Capital Partners) Email: frank.forte@lucerncapital.com LinkedIn: https://www.linkedin.com/in/frankfortelucern/   This Episode was brought to you by:  https://www.kiwisteel.com/ </description>
  <author_name>Stories Behind the Door</author_name>
  <author_url>https://safestorageusa.com</author_url>
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