1 rich Libsyn https://www.libsyn.com 90 600 Howard Behar was there when Starbucks was still figuring out what it wanted to be. And, few people did more to shape the answer. As the company's longtime President, he championed a radical idea that taking care of your people wasn't just the right thing to do, it should be the whole strategy. As he coined, &quot;people over profits.&quot; In this conversation, Howard traces that conviction back to his childhood and early adulthood experiences. He reflects on what it truly means to build a culture where human beings come before the bottom line, and why that philosophy scaled further than anyone expected. Howard also shares stories about working alongside (and occassionally butting heads with) Starbucks' other famous &quot;Howard&quot; (Schultz). This is a conversation about not just the need to bring &quot;good&quot; to your company/organization, but how he did it. www.BuildUponTheGood.com and follow us on Facebook, Instagram &amp;amp; Bluesky *Thanks to our sponsor Empire Wine and also Empire Too! Visit them online at www.EmpireWine.com or in person at their Albany, NY locations.&amp;nbsp; *Special thanks to Sean Kelly and his band The Samples for permission to use &quot;Streets in the Rain&quot; during the show. Follow them at www.TheSamples.com -- Build Upon The Good http://builduponthegood.libsyn.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/41006005/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/41006005