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#355: Rethinking Non-Profit Funding with Evan Parnell, USNA ‘08, and Martiel Beatty
Need financing for your next investment property? Visit: https://www.academyfund.com/ Want to join us in Charleston, SC on June 1st & 2nd? Visit: https://www.10xvets.com/events ____ Evan Parnell is the COO of GivMoo, a technology platform that integrates charitable giving into everyday purchasing and business transactions. With experience scaling startups through early growth phases, Evan leads execution and commercial strategy, translating big ideas into structured systems that support sustainable growth and measurable impact. That mission is carried forward alongside Martiel Beatty, Founder and visionary leader behind GivMoo’s ecosystem design. Martiel focuses on building strategic partnerships and shaping the platform’s long-term impact model, ensuring that merchants, nonprofits, and consumers are connected in ways that create shared value.  Together, they’re building a scalable platform that embeds giving into everyday business.  In this episode of the SABM podcast, Scott chats with Evan & Martiel about: Commerce as a Giving Engine: How GivMoo embeds charitable contributions directly into everyday purchasing behavior. Rethinking Nonprofit Funding: Why traditional donation models struggle with retention and scale, and where opportunity exists. A Shared-Value Marketplace: Aligning merchants, nonprofits, and consumers so that every transaction creates measurable impact. A Simpler Giving Strategy: Encouraging consumers to shift just one purchasing category to drive consistent support for causes they care about. Scaling with Infrastructure: Their roadmap for raising outside investment and building the systems required to grow sustainably.  Timestamps: 00:42 Evan’s Career Shift and New Venture 01:40 Martiel’s Entrepreneurial Background 03:50 WorldPride Merchandise Lessons 06:59 The Nonprofit Funding Problem 11:12 The Math Behind GivMoo 16:30 Solving the Marketplace Gap 22:19 Turnkey Product Model Explained 25:49 Marketing and Consumer Strategy 37:55 Martiel’s Personal Mission Connect with Evan & Martiel: LinkedIn | Evan Parnell  LinkedIn | Martiel Beatty www.GivMoo.com If you found value in today's episode, don't keep it to yourself—share it with a colleague or friend who could benefit. And if you're a Service Academy graduate ready to elevate your business, we'd love for you to join our community and get started today. Make sure you never miss an episode. Subscribe now and help support the show: Apple Podcasts Spotify Leave us a 5-star review! A special thank you to Evan and Martiel for joining me this week. Until next time! -Scott Mackes, USNA '01  
Service Academy Business Mastermind
https://www.sabmgroup.com/
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