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  <title>266 How Smell Impacts Memory: The Science of Olfactory Training with Jonathan Askholm</title>
  <description> What if one of the most powerful tools for protecting your brain health has been right under your nose all along? In this fascinating episode, Jonathan Askholm explores the science of olfaction and its direct connection to memory, emotion, and cognitive function. Drawing on emerging research and personal experience, he explains how intentional smell training may improve memory, mood, and even support healthy aging. This conversation opens a new and highly accessible pathway to brain health, reinforcing that a simple daily practice can have profound effects on how we age. Jonathan Askholm is a brain health educator and co-founder of Memorease, a company focused on olfactory training for cognitive wellness. He has a background in psychology and a passion for teaching practical strategies that support mental and emotional well-being. His work is deeply influenced by his personal experience of losing his father to dementia, which inspired his mission to help others take proactive steps toward brain health. Jonathan collaborates with experts in scent creation to develop structured olfactory training tools grounded in scientific research. He regularly delivers workshops and presentations to older adults and community groups across Canada. His current focus is on making this brain health practice, simple, accessible, and empowering for everyday use. &amp;amp;nbsp;   Episode Timeline&amp;amp;nbsp;   00:00 – Welcome and introduction&amp;amp;nbsp;   02:30 – The surprising link between smell, memory, and brain health&amp;amp;nbsp;   04:00 – Jonathan’s personal journey and his father’s experience with dementia&amp;amp;nbsp;   07:00 – Why the sense of smell is often overlooked in modern health conversations&amp;amp;nbsp;   10:00 – The neuroscience of olfaction: direct pathways to memory and emotion&amp;amp;nbsp;   14:30 – Smell as a survival sense and its decline with age&amp;amp;nbsp;   18:00 – What is olfactory training and how it works&amp;amp;nbsp;   21:30 – The four scent categories used in research and training&amp;amp;nbsp;   24:00 – Evidence from studies: cognition, mood, and brain structure changes&amp;amp;nbsp;   27:00 – Practical applications and how to begin smell training at home&amp;amp;nbsp;   29:30 – The role of mindfulness and attention in olfactory training&amp;amp;nbsp;   32:00 – Olfactory training for anosmia and post-viral smell loss&amp;amp;nbsp;   34:00 – COVID-related smell loss and implications for brain health&amp;amp;nbsp;   36:00 – Who benefits most from olfactory training&amp;amp;nbsp;   37:00 – Wrap-up and key takeaway   &amp;amp;nbsp;Connect with Jonathan Askholm   Website:&amp;amp;nbsp;https://memorease.care&amp;amp;nbsp; Olfactory training kits and resources available through the website&amp;amp;nbsp;Workshops and presentations available through direct contact&amp;amp;nbsp;   Call to Action&amp;amp;nbsp;   Order Growing Older Living Younger: The Science of Aging Gracefully and the Art of Retiring Comfortably&amp;amp;nbsp;at&amp;amp;nbsp;www.gillianlockitch.com (North America)&amp;amp;nbsp;   Subscribe to Growing Older Living Younger on your favorite podcast platform and leave a review to help others discover the show. Join the Growing Older Living Younger Community&amp;amp;nbsp;   Connect with Dr. Gillian&amp;amp;nbsp;Lockitch&amp;amp;nbsp; at&amp;amp;nbsp;https://www.askdrgill.com/&amp;amp;nbsp;or email:&amp;amp;nbsp;askdrgill@gmail.com&amp;amp;nbsp;   Download Guide to Nature's Colorful Antioxidants. 2026&amp;amp;nbsp;  </description>
  <author_name>Growing Older Living Younger: About longevity, wellness, healthspan,</author_name>
  <author_url>https://askdrgill.com</author_url>
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