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  <title>In Clear Focus: Data-Driven Marketing Strategy with Kamila Miller</title>
  <description>IN CLEAR FOCUS: Our guest this week is Kamila Miller, author of &amp;quot;Data-Driven Marketing Strategy.&amp;quot; Kamila explains the critical difference between being &amp;quot;data-heavy&amp;quot; and truly data-driven, revealing how collecting data just to justify past decisions creates what she calls &amp;quot;sophisticated nonsense.&amp;quot; Learn how to craft actionable personas, spot AI red flags, and use data-driven marketing to lower the cost of being wrong, all while taking creative risks that drive measurable business growth. </description>
  <author_name>In Clear Focus</author_name>
  <author_url>https://bigeyeagency.com/blogs/</author_url>
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