1
rich
Libsyn
https://www.libsyn.com
90
600
CPG Due Diligence: The Operator Framework Behind a $1B Exit | Keith Levy Part 1
Keith Levy, Operating Partner at Sonoma Brands Capital Keith Levy won’t open the P&L until the founder passes. “If that one doesn’t pass the sniff test, you don’t even get to the product, the margin structure, the P&L, none of it.” Keith is an Operating Partner at Sonoma Brands Capital and spent years buying companies for Mars Wrigley. He walks Kison through his five-pillar diligence sequence: founder, product-market fit, go-to-market, how the product is made, and financials last. A deal can fall apart at any one of those steps. He covers how a founder’s candor about risk tells you whether to trust the numbers, what Touchland and Bachan’s got right on product-market fit, and why he now asks what a brand owns instead of defaulting to asset-light co-manufacturing. Five pillars means five places for a deal-breaking finding to get lost. In DealRoom Diligence, each request carries an assignee, status, and due date, and each finding logs the risk, its owner, and a mitigation plan, linked to the data behind it. See how it works: click here.  
M&A Science
http://www.mascience.com
<iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40987835/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>
https://assets.libsyn.com/secure/item/40987835