1 rich Libsyn https://www.libsyn.com 90 600 What does it actually take to become an AI coach — with zero AI background?&amp;nbsp; Rob Cressy walked away from corporate America 16 years ago to chase a sports broadcasting dream. Three career pivots later, a pandemic wiped out his entire industry overnight. Then in December 2022, a single text message introduced him to ChatGPT — and everything changed. In this episode, Rob breaks down his Human AI Sandwich framework, a simple approach to using AI for business without losing your voice, your judgment, or your edge.&amp;nbsp; If you're an entrepreneur or leader trying to figure out how to use AI without becoming a robot, this conversation is for you. We cover: ➡️ how to use AI as a creative collaborator (not a replacement) ➡️ why most AI content fails ➡️ the two audit questions that expose exactly where your AI habits are breaking down ➡️ and why the people winning with AI aren't the tech experts — they're the ones leading from a human-first perspective. Whether you're just starting with AI tools like ChatGPT or Claude, or you've been using them for years and still feel behind, Rob's framework gives you a practical way to lead with intention in the AI era. In this episode: • The Human AI Sandwich — how to start and end every AI workflow as the human in charge • Why 53% of LinkedIn content is now AI-generated — and why that's your opportunity • The two audit questions: How many hours are you using AI vs. actually learning it? • Three levels of being left behind with AI — and which one high performers live in • Why AI adoption is a leadership conversation, not a technology conversation ⏱ Timestamps 00:00 — How do you become an AI coach with no experience? 00:50 — Leaving corporate America: the leap from ad sales to entrepreneurship 02:15 — The ChatGPT moment that changed his business overnight 03:50 — Running a sports marketing agency for a decade — what entrepreneurship teaches you 06:50 — How COVID wiped out the sports industry and forced a pivot to AI coaching 08:00 — The Human AI Sandwich framework: how to use AI without losing your voice 11:00 — Why soul is the one competitive advantage AI will never have 14:00 — Why so much AI-generated content fails — and what to do instead 19:50 — Who Rob works with: entrepreneurs and leaders using AI for business growth 25:00 — Two AI audit questions every entrepreneur needs to answer right now 25:50 — Three levels of being left behind with AI — which one are you? 29:50 — AI for leaders: why this is a leadership conversation, not a tech conversation 31:50 — What's next: keynotes, impact, and the future of AI coaching 37:00 — Why human connection is your biggest edge in the AI era 45:00 — How to connect with Rob and get his free AI acceleration guide 🔗 Resources Rob on Instagram: https://www.instagram.com/rob_cressy/ Rob on LinkedIn: https://www.linkedin.com/in/cressy/ Rob's free AI acceleration guide: https://www.robcressy.com Take The Business Blind Spot quiz → https://blindspot.amandadake.com The Amanda Dake Podcast https://amandadake.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40975535/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/201072830