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  <title>How to Earn the Exit You Want | Ep. #235 with Nick Avaria | Test. Optimize. Scale.</title>
  <description>90% of agencies never sell, and most owners who do sell hate the price they get. This episode breaks down the boring work that separates the rare agencies that actually exit well from the ones that underperform. Our guest Nick Avaria is the founder of Agency Acquisitions out of Vancouver, Canada. His goal is to help reward people in agencies for their hard work, whether they're agency owners or employees. He developed &amp;quot;The Agency Economics Thesis&amp;quot; that has scaled multitudes of successful companies. &amp;amp;nbsp;www.agencyacquisitions.io | LinkedIn: &amp;amp;nbsp; / nickavaria &amp;amp;nbsp; What you'll learn: →Why the best-run agencies are the ones about to be sold, and how to build that way on purpose. →The churn math that can double or quadruple your top line without adding a single new client. →What actually separates the 3-in-10,000 agencies that reach $10M in revenue. →The 100-day client onboarding philosophy that builds habitual trust. →The &amp;quot;bathtub effect&amp;quot; quietly killing your retention between sale and first monthly meeting. →The three types of insights every B2B client needs, and why missing one gets you fired. →The $100 pen problem and why your best work still loses the client. Chapters: 00:00 Intro 01:00 Meet Nick Avaria 02:00 The #1 Rule: Run It Like You're Selling It 04:00 Work On the Business, Not In It 06:00 Escaping the Adrenaline Junkie Trap 08:00 Growth Thresholds: What to Let Go at Each Level 09:00 Why Only 1 in 10 Agencies Actually Sell 11:00 Why Owners Let Their Agencies Slowly Die 12:00 The Three Levers of Valuation 14:00 The Churn Math That Doubles Your Revenue 17:00 Only 3 in 10,000 Agencies Hit $10M 18:00 Middle Management: The Boring Work Nobody Does 22:00 The Surf Trip: What Real Ownership Looks Like 25:00 Why Churn Spikes When You Scale 27:00 The Power of Quarterly Strategic Reviews 28:00 The Three Types of Insights Clients Need 30:00 Why B2B Buyers Aren't Logical 31:00 The 100-Day Onboarding Philosophy 35:00 The Bathtub Effect 38:00 The $100 Pen Problem — Test, Optimize, and Scale is hosted by Jason Fishman, CEO of Digital Niche Agency. New episodes every week covering digital marketing, growth, and entrepreneurship. Subscribe: @digitalnicheagency &amp;amp;nbsp; Instagram: digitalnicheagency &amp;amp;nbsp; LinkedIn: digital-niche-agency &amp;amp;nbsp; #AgencyLife #MarketingAgency #Entrepreneurship #BusinessExit #ClientRetention #SaaSMarketing #BusinessGrowth #TestOptimizeScale </description>
  <author_name>Test. Optimize. Scale.</author_name>
  <author_url>https://www.digitalnicheagency.com/media</author_url>
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