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  <title>261 - Quality at Scale: Josh Miller on What Accessibility Actually Costs</title>
  <description> Josh Miller came to accessibility through telecom, media consulting, and a business school project at MIT.  That project ran headfirst into a quote so high it would have eaten up half the program's annual budget.  That collision between intention and financial reality is where 3Play Media was born.  19 years later, Josh leads one of the largest media accessibility company in North America, serving over ten thousand customers across education, entertainment, and enterprise. He sits on the CTA's Content and Entertainment Council. He has watched captions go from a niche accommodation to something people without hearing loss prefer. And now, he's watching Audio Description continue on that same journey.  In this conversation, Josh talks about what it actually takes to build quality at scale, why not all content is equal (and what that means), and what he believes filmmakers owe a blind audience as storytellers.  He also says a sentence that carries a lot:&amp;amp;nbsp;Accessibility is about enabling people to consume content however they want or need to.  We unpack what it means in practice. </description>
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