1 rich Libsyn https://www.libsyn.com 90 600 On today’s episode I catch up with Amanda Niu, co-founder and CEO of Eva, a furniture and mattress brand, transitioned from a career in clinical neuropsychology to entrepreneurship. Her psychology background, particularly in consumer psychology and statistics, proved invaluable in building Eva’s customer-centric brand and implementing data-driven marketing strategies. Starting Eva with her now-husband, Amanda gradually transitioned from a part-time role to a full-time commitment, driven by their shared vision and a willingness to take risks. The conversation highlights the importance of understanding all aspects of a business, from marketing to customer service, for success. It also emphasises the significance of having a clear vision and purpose for each product, backed by thorough research and customer feedback.&amp;nbsp; Building trust with customers is crucial, especially for high-value online purchases.&amp;nbsp; https://eva.com.au/ https://www.instagram.com/amandaniu/ &amp;nbsp; Get in touch for 1:1 Business Coaching&amp;nbsp; Follow&amp;nbsp;StartUp Creative&amp;nbsp;and&amp;nbsp;Kaylene Langford&amp;nbsp;on Instagram&amp;nbsp; StartUp Creative - Your go-to source for straight-up business advice http://startupcreative.com.au/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40924350/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/40924350