1 rich Libsyn https://www.libsyn.com 90 600 In This Episode Most businesses don’t have a lead problem—they have a follow-up and systems problem. In this episode, Adi Klevit interviews Jason Kramer, Founder and CEO of Cultivize, about how CRM systems can either drive growth or silently drain revenue. Jason shares how he identified a common gap across businesses: marketing generates leads, but without a system to track and nurture them, those opportunities are lost. Adi and Jason dive into the importance of defining processes before selecting technology. Jason emphasizes that many companies fall into the “shiny object” trap—choosing CRM tools based on features instead of aligning them with real business needs. Without a clear understanding of workflows, goals, and responsibilities, even the best CRM will fail. The conversation also highlights the importance of accountability and continuous optimization. Jason explains that CRM success is not about setup—it is about consistent usage, tracking, and refinement. Businesses that treat CRM as an ongoing system rather than a one-time implementation see the greatest results. Systems Simplified http://systemssimplifiedpodcast.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40898725/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/40898725