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1133. 9 Lessons from the Miracle Hour Book Launch That Will Change How You Plan Your Next One
The webinars that bombed. The asset build  that bottlenecked the entire launch. And nobody told her that selling books through publishing houses means selling something with basically zero profit for months at a time. This is not a highlight reel episode. In this solo episode, Kelly sits down for a raw, unfiltered debrief of everything that has happened so far in the Miracle Hour book launch: what worked well, what hasn't, and nine key lessons she is documenting right now to completely reshape how she approaches her next book launch forr the Sacred Art of Selling. Three weeks into pre-orders and approaching 3,000 copies, Kelly walks through everything from the webinar pivot that turned two bombed sessions into consistent conversions, to the asset build mistake that bottlenecked execution from week one, to the financial reality of trying to get books counted through publishing houses that she describes with every curse word she can think of. This episode is required listening for anyone planning a book launch, a product launch, or any major campaign, and it is proof that the difference between failure and success is rarely starting over. It is usually one small shift. Timestamps: 00:45: Our mission to get The Miracle Hour book into 10,000 hands within six months 02:30: The two webinars that bombed and the one shift that turned everything around 05:00: Why the middle market is disappearing, and what this launch proved about price point in real time 07:15: Why starting your bulk buy pre-order campaign six months out, not two months out, is ideal 08:30: Stop pitching on podcasts and start teaching in communities instead 10:00: Build all assets 90 days before launch so execution is never bottlenecked by creation 11:30: Create a tighter, faster process for moving buyers onto the street team 12:15: Staff up with a flexible workforce for street team messaging, interns, and PR booking at least nine months out 13:00: Build cash reserves before launch if you want books counted through publishing houses 14:00: Make sure the book reverse engineers directly into a core offer with recurring revenue on the back end 14:45: Why recording the audiobook first was one of the best decisions Kelly made and what she will repeat for Sacred Art of Selling 15:30: Match your webinar offer price point to your market's current sweet spot before you pitch 16:15: The thank you campaigns, the Miracle Hour street team update, and what is coming on April 29th Resources: Pre-order the Miracle Hour book and get instant access to the audiobook: https://a.co/d/01K78cjc  Register for the April 29th Miracle Hour Live Experience: https://www.themiraclehourbook.com/april-29th-live-experience   Join the Miracle Hour Street Team: https://www.themiraclehourbook.com/street-team-signup-page  Register for the second round of Substack Mastery — happening May 15th:  https://accelerator.virtualbusinessschool.com/substack--92237 
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
http://www.kellyroachinternational.com
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