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  <title>#278 Steve Shakespeare: Distribution Alone Isn't Enough For The Future</title>
  <description>This week, Marc sits down with Steve Shakespeare to unpack the evolution of distribution, the rise of Strategic Growth Solutions, and how Arrow is redefining what a modern channel partnership looks like.&amp;amp;nbsp; A sharp, honest conversation about transformation, vendor expectations, and the future of value in the channel.&amp;amp;nbsp; They cover:  Why traditional distribution alone isn't enough anymore&amp;amp;nbsp; How Arrow because the sales and marketing engine for Broadcom &amp;amp;amp; Citrix The real impact of the Broadcom shake-up on partners&amp;amp;nbsp; Why resellers must shift from &amp;quot;products&amp;quot; to &amp;quot;solutions&amp;quot; The rise of MSP models and OPEX-led buying&amp;amp;nbsp; What agility really looks like inside a distributor&amp;amp;nbsp; Steve's 35-year Intel journey and why he finally left&amp;amp;nbsp;  A brilliant episode for anyone in distribution, vendor leadership, or building the next era of channel growth.&amp;amp;nbsp; </description>
  <author_name>Channel Chat Podcast</author_name>
  <author_url>https://www.robertson-sumner.com/</author_url>
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