1 rich Libsyn https://www.libsyn.com 90 600 There is a number that should get every used car manager's attention. The OMODA J5 7 was the biggest selling car in March. The deal was around £299 down, £299 a month. That is an extraordinary amount of car for that payment, and it is working. The problem is that car becomes a used car in three years, and the used car market for Chinese brands does not really exist yet. Derren Martin ran the entire forecast and valuation portfolio at CAP HPI for several years. He knows better than most what happens when new car volumes are not matched by a credible used car strategy. He is not predicting disaster. But he is clear that the residual value risk is already being built in, and most people in the trade are not thinking about it yet. What's covered: • How CAP HPI valuations are built and why human editors, not algorithms, are still making the calls&amp;nbsp; • Why Chinese brands have grown at a speed the legacy manufacturers genuinely did not expect&amp;nbsp; • What happens to residual values when PCP deals are driven by interest rates rather than real demand&amp;nbsp; • The channel management decisions, daily rental, Motability, fleet, that either protect or destroy used car values&amp;nbsp; • Why Stellantis carrying too many brands in the same market segment is a long-term structural problem&amp;nbsp; • Which smaller Japanese brands face the biggest risk of losing UK relevance&amp;nbsp; • What a dealer should be doing right now to think ahead on used Chinese brand stock&amp;nbsp; • Darren's prostate cancer diagnosis at 48, how a locum nearly turned him away, and why men in the trade should &amp;nbsp;&amp;nbsp; &amp;nbsp; &amp;nbsp;ask for the test rather than wait Darren Martin spent 12 years at CAP HPI, eventually directing the full valuations and forecasts operation across all vehicle types. Before that, 17 years at Vauxhall across fleet, van sales and residual value management. He now consults independently through Black and Gold Consulting, with clients including Chinese brands, legacy OEMs and large retail groups. If you are responsible for used car buying, stock policy or forecasting in any form, Darren's view on where the market is heading is the kind of context that is hard to get anywhere else. About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk Selling In The Motor Trade https://symcotraining.co.uk/podcast/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40886375/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/200835615