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  <title>Leading with CX: An Interview with Tom DeWitt, Founder and Executive Director of the XMGlobal Collaborative</title>
  <description> Too many companies today still think that improving CX is all about fixing what’s broken. But for CX to make a meaningful difference in the health and success of a business, management should strive to make the everyday lives of customers better. That’s why the concept of “Helpfulness” should be adopted as a core enterprise operating principle, says CX pioneer Tom DeWitt. </description>
  <author_name>Customer First Thinking</author_name>
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