1 rich Libsyn https://www.libsyn.com 90 600 Kim Rosenblum, CMO of investment app Betterment, unpacks her “anti‑marketing” playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value. AdExchanger Talks https://adexchanger.com/podcast/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40868850/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/200782515