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  <title>#50 – Mikkel &amp;amp; Brian: The Growth System – How to &amp;quot;Design Growth&amp;quot; in B2B Companies</title>
  <description>Most companies don’t struggle with ambition when it comes to growth. They struggle with consistency. In this episode, Brian Andersen and Mikkel Bach-Andersen discuss why growth often falls short — not because of strategy, but because of the system behind it. Based on The Growth System, they break it down into three core layers: • Strategic focus – where to compete (and where not to) • Commercial architecture – how you actually win in the market • Execution capability – how you turn it into consistent results They also get into what typically goes wrong in practice: • “Fake focus” where priorities don’t change resource allocation • Commercial models that evolve randomly instead of being designed • Execution that looks busy but doesn’t compound If growth feels uneven or overly dependent on individuals, this is a more structured way to think about it. 📄 The  full whitepaper is available on Mikkel Bach-Andersen’s LinkedIn.&amp;amp;nbsp; </description>
  <author_name>The Growth Agenda - Sales &amp;amp; Marketing Podcast</author_name>
  <author_url>https://www.kvadrant.dk/</author_url>
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