1 rich Libsyn https://www.libsyn.com 90 600 If your videos aren't stopping the scroll, this episode is for you. We brought on Sarah Weiss — speech therapist turned TikTok content and marketing expert, creator of Online Business Talk, and the woman we're officially crowning the Hook Queen — to break down exactly how educational content creators and online business owners can use TikTok to grow, sell, and attract brand deals without ever chasing virality. Sarah has been on TikTok since 2021, built an audience of 77K on her business account, and accidentally built a second income stream through brand partnerships on her personal account — all by showing up as herself. BONUSSSSSS → We also walked Sarah live through our 4R Pricing Framework to show her exactly what she could be charging for brand deals on her TikTok page. Spoiler: the floor for a single video will surprise you :p&amp;nbsp; What We Cover: Why you need to stop starting your videos with &quot;hey guys, happy Saturday&quot; — and what to do instead The two hook formulas that work every single time for educational content creators Why TikTok is a search engine now — and how to use that to get discovered Sarah's content structure: hook, call to action, juice (and why most creators get this backwards) Why you don't need to go viral — you need to reach the right people How TikTok and Instagram work together like an old married couple Why &quot;asking your audience a question&quot; counts as a call to action How Sarah accidentally built a second income stream through brand partnerships on her personal account The live 4R Pricing Framework walkthrough — we priced Sarah's brand deal value in real time Why ManyChat would be a dream brand deal for Sarah (and why alignment matters more than follower count) What brands are looking for in educational content creators right now TikTok Shop: worth it for EDUcreators or overhyped? Sarah gives her honest take Episodes Referenced: Ep 5: What You Should Actually Charge — the full 4R Pricing Framework we walked through live Ep 4:The Obvious YES Pitch — how to pitch brands like a strategic partner Ep 8: Affiliate Income the Right Way — on using affiliates strategically before going after paid deals Find Sarah: TikTok &amp;amp; Instagram: @onbrandbysarah. Check out Online Business Tok&amp;nbsp;here! More From Us: Join the Creator Club Waitlist&amp;nbsp; — coaching, templates, rate calculators, and direct help pitching brands Follow us on IG &amp;amp; TikTok: @notaninfluencerco &amp;nbsp; Accidentally Influential https://sites.libsyn.com/596400 <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40819230/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/200672315