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  <title>Build vs. Buy AI: David Farrell on the Decision Every Sales Leader Must Make</title>
  <description>David Farrell, Sales Leader at Salesloft, joins John Golden to examine how AI is reshaping pipeline creation, deal execution, and revenue forecasting — without replacing the human trust factor that remains essential to closing high-value B2B deals. Drawing on 25 years of hands-on sales experience, David introduces his three-legged stool framework for diagnosing sales performance and makes a compelling case for why most organizations should buy purpose-built AI solutions rather than attempt to build their own. Learn more at https://www.salesloft.com/. </description>
  <author_name>Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership &amp;amp; More.</author_name>
  <author_url>https://www.salespop.net</author_url>
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