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  <title>Fake reviews and pricing under the DMCCA spotlight</title>
  <description> If you attended our ADVice seminar in January, you will have heard Zoe Pearman, a Principal Associate in our Intellectual Property and Advertising team, speak about consumer law following the Digital Markets Competition and Consumers Act (DMCCA).&amp;amp;nbsp;  &amp;amp;nbsp;  The purpose of this webinar is to highlight some of the key points discussed, including the Competition and Markets Authority (CMA)'s new powers, how the CMA is using those expanded enforcement powers and key areas under regulatory scrutiny: fake and incentivised reviews to drip pricing and price transparency.&amp;amp;nbsp; The episode also offers some practical steps businesses should be taking now and offers a timely reminder that consumer law compliance can no longer be treated as a “nice to have”.  &amp;amp;nbsp;  If you'd like to discuss any of the points raised or any other aspects of consumer law or the DMCCA, please do contact Dan Smith or Zoe Pearman.  &amp;amp;nbsp;  This information is accurate as at the date of recording (19 March 2026). Legal and regulatory guidance may change, so we recommend checking the latest DMCCA developments and CMA enforcement actions.  &amp;amp;nbsp;  ...  &amp;amp;nbsp;  Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.  &amp;amp;nbsp; We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox:&amp;amp;nbsp; https://gowlg.co/35efH2r&amp;amp;nbsp;  &amp;amp;nbsp;  Alternatively, you can view our full selection of insights and resources here:&amp;amp;nbsp; https://gowlg.co/3IwEr41&amp;amp;nbsp;  Want to get to know us? Follow us on:  LinkedIn:&amp;amp;nbsp; https://gowlg.co/3hqmatB&amp;amp;nbsp;  Facebook:&amp;amp;nbsp; https://gowlg.co/3th2w8N&amp;amp;nbsp; </description>
  <author_name>Intellectual Property</author_name>
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