1 rich Libsyn https://www.libsyn.com 90 600 Danielle Ruckert has built RH Strategic’s healthcare practice into a hub for some of the industry’s most urgent conversations. She consistently and deftly guides clients through thorny issues—from Medicaid cuts for rural providers to new technologies reshaping organ transplantation—shaping messages that resonate with policymakers, patients and investors alike. Her leadership has expanded the firm’s portfolio into women’s health, hospital systems and reputation management, adding to longstanding strengths in health IT and medical devices. She is especially passionate about bringing visibility to underrepresented areas of healthcare, from women’s health innovations to reform in the transplant system. Danielle’s strategic eye is matched by her curiosity: She’s constantly scanning the policy environment, exploring new tools and mentoring colleagues who share her passion for communications and healthcare. That mix of industry fluency and forward vision has made her a trusted partner to companies navigating one of the most complicated and consequential sectors of the economy. What you’ll learn about in this episode: How PR (public relations) validates your brand in the “court of public opinion” ensuring your positioning, messaging, and values actually resonate in the real world. How consistency across channels builds (or breaks) trust by maintaining the same brand story across social, website, and executive voices to maintain credibility. Why PR is a powerful brand signal, not just a comms function, and how earned media shapes perception at scale and reinforces your entire brand ecosystem.&amp;nbsp; Why your executive team are essential ambassadors for your brand, and how to activate them via thought leadership on platforms like LinkedIn. Why patient storytelling is the anchor for all healthcare brands, and how leading organizations align messaging back to patient impact to create relevance and trust. What you need to build a high-performing PR program from an audience and objective setting to executive visibility, media, and thought leadership. How to uncover white space and stay ahead of risk using social listening and intelligence to identify emerging narratives before your competitors do. The difference between healthcare and health tech PR strategies like how traditional healthcare relies on data and outcomes, while health tech leans into innovation. How to align innovation storytelling with buyer-readiness in a way that meets more conservative buyers, like health systems, where they are. Why AI search is becoming your most important audience and how to think about AEO (AI Engine Optimization) to stay discoverable. Additional resources:&amp;nbsp; Danielle Ruckert on LinkedIn Raffetto Herman Strategic Communications Website Josh Dougherty on LinkedIn Josh Dougherty’s speaking site A Brave New’s Website A Brave New Podcast http://abravenew.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40751875/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/40751875