1 rich Libsyn https://www.libsyn.com 90 600 Most business owners aren’t struggling with sales because they’re bad at selling… they’re struggling because they don’t understand why people actually buy. In this episode, we break down one of the most important concepts in sales: buying triggers: what they are, why they matter, and how to use them to create offers that people are ready to say yes to. If you’ve ever felt like your workshops, offers, or content should be working, but aren’t converting the way you want, this will help you understand what’s missing. This is a practical, real-talk look at how to align your message with the moments your audience is actually ready to buy, so you can start getting consistent clients. If you want help with your next step, here are two ways we can help: Join the Words That Work Facebook Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review&amp;nbsp; &amp;nbsp; Words That Work: Sales &amp; Marketing Success For Coaches/Consultants http://emergesalestraining.libsyn.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40733955/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/40733955