1 rich Libsyn https://www.libsyn.com 90 600 Nate Freedman of MSP Sites and TechPro Marketing joins MSP Unplugged to share battle-tested Google strategies that are actually generating leads for MSPs right now. In this episode, we break down how to turn Google into a predictable client acquisition engine — from turning Google Reviews into your #1 sales tool to optimizing your Google Business Profile, dominating local search, and adapting to AI-driven changes that are reshaping how prospects find MSPs in 2026. We cover: Why crossing 100 Google Reviews can boost your visitor-to-booked-call conversion by 40%+ The biggest mistakes MSPs make with Google tools that kill momentum Quick wins and playbooks to make your Google Business Profile a consistent lead generator How to evolve your Google strategy as AI Overviews and zero-click searches change the game The one Google-focused experiment Nate recommends MSPs run in the next 30-60 days Whether you’re struggling with consistent lead flow or want to transform your website and Google presence into a reliable growth machine, this episode delivers practical, data-backed tactics from someone who manages marketing for over 100 MSPs and has helped generate 20,000+ high-quality leads. Host: Paco Lebron Podcast: MSP Unplugged – The place to learn how to run your MSP. 🔗 Resources from Nate Freedman: • MSP Sites: https://mspsites.com • Tech Pro Marketing: https://www.techpromarketing.com • MSP Lead Generation Services: https://www.techpromarketing.com/services/msp-lead-generation-services/ Tune in every week for real talk on running and growing your MSP. You can watch the full video episode on YouTube.com/MSPUnplugged. Like, subscribe, and hit the notification bell so you never miss an episode! Don’t forget to grab your tickets for TechCon Unplugged Chicago – Sept 17-19 at TechConUnplugged.com Thank you for listening — we’ll see you next time on MSP Unplugged. MSP Unplugged http://mspunplugged.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40710865/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/40710865